If you're not using PPC ads to promote your products and services, then you're leaving a lot of money on the table. Experts estimate that a properly managed PPC campaign can bring in up to 40% more in revenue than best birmingham seo company search engine marketing.
How PPC works: The way that successful advertisers everywhere are mastering PPC is to first develop a list of exact keywords that your target audience is searching for. After creating this list, implement a pay-per-click advertising plan in which you bid on the keywords related to your niche. Having both a search engine and a PPC campaign running at the same time makes it more likely that both your best birmingham seo company site and your ads will appear at the top of search engine results.
Where to advertise: Ad placement is very important. Although nearly all major search engines cover pay-per-click advertising similarly, Google tends to be the most demanding. So the best way to accomplish this is through either a program like Google AdWords, or by setting up a Google Analytics best birmingham seo company account.
What kind of ads to run on your site: There are a lot of different ways to run PPC ads. You can banner ads, text links, video, or audio, or a link containing one or more of your keywords. If you're using text links, use those words as the anchor text. No matter what you choose to employ, search engine marketing management experts agree that it's crucial you include the keywords you want to rank for as often as possible on the site where people click on your link. Make it a habit to refer back to your stats when optimising your site. Your stats will tell you what kind of best birmingham seo company traffic is coming to your site, and how helpful the ads are.
Who to connect with: Although the true value of social media marketing is still debatable, it's definitely important to reach out to your audience through social networks. Most social networks are based on trust, or a reputation based system, which Google uses to measure the quality of a business. If people don't like or trust your business, they're not going to be a vendor in no time.
How much to do: Most companies are typically advised to use between 1-3 keywords per page. That's a lot of keywords to manage, but Google has also not Optimised Pages Which average between 8-12 keywords each page. As long as each of your pages aren't premier(that is, they have a lot of unique content and are listed in the top spot of Google), you haven't really opened up your email marketing to a whole new best birmingham seo company level.
Keep it natural: Your website looks gorgeous, but has a tendency to look bland, recurring, and even cheap. Keep your site simple, readable, and well-maintained. Also, avoid using your keywords too much, as overuse of keywords can backfire and read to many users as an unnatural attempt to manipulate search results.
Use the right kinds of keywords: As discussed, best birmingham seo company researching keywords can be time-proving, but there are tools that utilise the power of cherry pickers to refine your keyword list. If you're using Google AdWords, you can run a very specific keyword search to make sure that users are actively searching for the keywords you choose. You'll be able to test your keywords using Google Analytics, allowing you to track your site's traffic to ensure that it's growing, and thus providing value, through better search ranking.
Keep the content on your main site focused: Too many website owners take every opportunity to make SEO a less-important consideration than it should be. By paying attention to your website's content and keeping it as relevant as possible, you can invite the search engines to return for more and boost your ranking. If you're looking for a way to make your website a do-it-yourself business, check outCaseyiton's Web Development Starter Guide. No technical knowledge best birmingham seo company required.